Tackling a Weighty Issue: VIVA! and GLOBALHealth PR Alarmed by Childhood Obesity Findings
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organisations connect with their target audiences. On a global scale, there is enormous potential to make an impact through digital technologies. However, it is necessary to understand who is saying what, and where the conversations – or lack…
Take a walk in the park for Parkinson’s
Parkinson’s Queensland Unity Walk– Sunday, September 9, 2012 at New Farm Park, Brisbane Team VIVA! is partnering with Parkinson’s Queensland to heighten awareness of the country’s second most common degenerative neurological disorder affecting 17,000 Queenslanders. We’re inviting Brisbane, Gold Coast, Sunshine Coast and Toowoomba residents to head down to New Farm Park, Brisbane on Sunday,…
Building a digital roadmap
Want to define the direction of your digital communications strategy? Social Business Strategist and author of Servant of Chaos – a leading Australian marketing blog – Gavin Heaton, will shed light on where pharma companies should start when planning their digital roadmap at the 2012 Digital Pharma Seminar in Melbourne this Thursday, 16 August, 2012.…
Twittersphere embraces 2012 Digital Pharma Seminar
Thank you to everyone who supported the 2012 Digital Pharma Seminar, hosted by Princeton Digital and VIVA! Communications, held in Sydney yesterday. VIVA! coordinated the social media activities in the lead up to, and during the Seminar in Sydney, including producing real-time online updates and posting our exclusive speaker interviews. Delegates from diverse backgrounds in…
How pharma can leverage digital
Join Health Engagement Manager for IMS Consulting, Cathy Withers at the 2012 Digital Pharma Seminar tomorrow (Wednesday, August 8 ) to learn why and how pharma should be jumping on the digital bandwagon. “Pharmaceutical companies should be developing and adopting digital marketing strategies and processes to better engage and communicate with their audiences. “Our customers…
Digital in the wild: a GP’s perspective on digital technology
Interested in how and why Australian GPs are embracing digital technology? Geraldton GP, Dr Edwin Kruys, who interacts with many of his patients and peers via social media, will address the importance of digital technology in General Practice at tomorrow’s 2012 Digital Pharma Seminar in Sydney. “It’s important for doctors, pharma marketers and communicators to…
Using digital technology in sales detailing
Want to learn how to engage your customers and reap the benefits from e-Detailing? E-Marketing specialist, Matthew Martin, Boehringer Ingelheim will shed light on the topic at the 2012 Digital Pharma Seminar in Sydney this Wednesday. “Digital technology has become integral to the healthcare conversation, presenting opportunities for sharing, developing and educating. “My presentation will…
It’s about fishing where the fish are: what pharma should be doing with social media
Want the skinny on what pharma should be doing social media-wise? Then join veteran communicator and digital strategist, Jenni Beattie at the 2012 Digital Pharma Seminar this Wednesday morning, August 8 to learn why and how pharma should be jumping on the digital bandwagon. “I plan to eliminate some of the confusion regarding social media;…
2012 Digital Pharma Seminar
The 2012 Digital Pharma Seminar, hosted by VIVA! Communications and Princeton Digital, is a one-day, innovative and dynamic workshop designed to cultivate the digital skills of pharmaceutical marketers and communicators. Learn from local and industry leaders, who will share their knowledge and relevant case studies in digital marketing. Walk away with the building blocks to coordinating…
VIVA!’s brush with Olympic flame – July 27, 2012
With the kick-off of the London Olympics today, we’ve been reminiscing about the Sydney 2000 Olympics when our country basked in Olympic glory. To our surprise, we discovered that one our VIVA! team members was a torchbearer at the Sydney Olympics! VIVA! Senior Account Executive, Kristine Snell, set off on August 29, 2000 as the…