Using digital technology in sales detailing
Want to learn how to engage your customers and reap the benefits from e-Detailing? E-Marketing specialist, Matthew Martin, Boehringer Ingelheim will shed light on the topic at the 2012 Digital Pharma Seminar in Sydney this Wednesday. “Digital technology has become integral to the healthcare conversation, presenting opportunities for sharing, developing and educating. “My presentation will…
It’s about fishing where the fish are: what pharma should be doing with social media
Want the skinny on what pharma should be doing social media-wise? Then join veteran communicator and digital strategist, Jenni Beattie at the 2012 Digital Pharma Seminar this Wednesday morning, August 8 to learn why and how pharma should be jumping on the digital bandwagon. “I plan to eliminate some of the confusion regarding social media;…
2012 Digital Pharma Seminar
The 2012 Digital Pharma Seminar, hosted by VIVA! Communications and Princeton Digital, is a one-day, innovative and dynamic workshop designed to cultivate the digital skills of pharmaceutical marketers and communicators. Learn from local and industry leaders, who will share their knowledge and relevant case studies in digital marketing. Walk away with the building blocks to coordinating…
VIVA!’s brush with Olympic flame – July 27, 2012
With the kick-off of the London Olympics today, we’ve been reminiscing about the Sydney 2000 Olympics when our country basked in Olympic glory. To our surprise, we discovered that one our VIVA! team members was a torchbearer at the Sydney Olympics! VIVA! Senior Account Executive, Kristine Snell, set off on August 29, 2000 as the…
Celebrating a decade in health + wellness communication
Independent, award-winning health + wellness communications agency, VIVA! Communications is celebrating 10 successful years in business today (July 20, 2012). Established by healthcare PR practitioner, Kirsten Bruce in July, 2002, VIVA! has earned an enviable reputation for delivering proactive, innovative, versatile and outcomes-driven work of the highest quality. This reputation was recently cemented by the PR…
A ‘touch of red’ celebration for VIVA! Communications’ founder
Team VIVA! kicked up their heels at a surprise 10th anniversary party for VIVA! Principal, Kirsten Bruce on Friday, July 13, 2012. The exclusive ‘Touch of Red’ party held at Sergeants Mess, Chowder Bay, Sydney, commemorated VIVA!’s 10 year milestone with long-standing clients, supporters, staff and alumni. The event rewarded the team’s steadfast drive, determination…
The red-gloved PR Zorro!
Speech delivered by long-standing VIVA! consultant, Ruby Archis at VIVA!’s 10 year anniversary celebration
5 myths of giant PR firms
Earlier this week, two leading independent PR agencies, including our US-based GlobalHealthPR partner, Spectrum, took the time to review some of the advantages and myths of working with multinational PR firms versus small to mid-size independent agencies. According to Spectrum President, John J. Seng and Pollock Communications President, Louise Pollock, one of the most common…
Patients share their stories with Team VIVA!
In support of Pneumonia Awareness Week, patients are joining forces with doctors nation-wide to heighten community awareness of pneumococcal pneumonia, an often fatal lung infection. Team VIVA! has taken some time out to hear their stories: Single mother, Melody, 38, from Melbourne, recently contracted pneumonia from her eight-year-old daughter. “I’m young, fit and healthy with…
Patti Newton supporting Pneumonia Awareness Week
Entertainer and presenter, Patti Newton, is joining forces with doctors and patients for Pneumonia Awareness Week calling for preventative action to curb infection rates this winter. Bert’s recent scare has prompted Patti, mother of two and grandmother to three, to adopt a proactive approach to maintaining her health and wellbeing, in order to protect herself…