Influencing the public debate around flu vaccination: a case study

Last month, VIVA! Communications successfully collaborated with the Pharmacy Guild of Australia (PGA) to release new research regarding the attitudes of Australian adults toward flu vaccination. Alarmingly, it was revealed that one-in-two Australian adults do not plan to vaccinate against the flu this year. Alongside this, the research uncovered that many do not understand the…

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David, 62 Banking manager & married father-of-three who has experienced influenza on multiple occasions, CANBERRA

Banking manager and married father-of-three, David, 62, Canberra, enjoys bush walking, fitness, and watching sports in his spare time. Given his busy professional and personal life, David cannot afford to fall ill. Over the past decade however, David has contracted the flu on many occasions, which has led to numerous days off work due to…

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Garry, 61 Father, grandfather, horticulturalist & avid golfer in favour of in-pharmacy flu vaccination Burnie, TASMANIA

 Married father-to-two and grandfather-to-five, Garry, 61, is the horticulturalist caretaker at Burnie City Park. When Garry isn’t at work, you can find him playing golf, volleyball or tennis with friends.  When Garry was diagnosed with the flu in June, 2016, his professional and personal life was significantly compromised. For three weeks he felt “miserable”, plagued…

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93 per cent of Aussies recognise benefits of flu shot in pharmacy – Pharmacy Guild of Australia

Federal Health Minister supports pharmacy as flu vaccination hub with  flu shots expected to climb by almost one million this year The majority (93 per cent) of Australian adults recognise the benefits of flu vaccination in pharmacy, citing access, cost and convenience as the biggest motivators for protecting against seasonal influenza.1 This is according to…

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