Posts by VIVA! Communications
Global Insights: Patient Advocacy Trends
Patient advocacy is no longer a ‘nice to have’. Rather, it’s reshaping reimbursement decisions, policy influence & healthcare communications strategies worldwide. 🌎 As the exclusive Australian partner of @Global Health Marketing & Communications (GHMC), VIVA! Communications proudly contributed to the launch of GHMC’s landmark report, Global Insights: Patient Advocacy Trends – drawing on perspectives from…
Read MoreMemory loss isn’t “normal”: closing Australia’s Alzheimer’s diagnosis gap
Australia is entering a new era of ageing. By 2026, life expectancy is projected to reach 84.3 years – among the highest worldwide. But longevity comes with urgency: dementia, including Alzheimer’s disease, is now Australia’s leading cause of death, accounting for 9.4% of all fatalities. More than 446,000 Australians are currently living with dementia –…
Read MoreThe VIVA! Communications Method – Part 1
Theme: The anatomy of an effective disease awareness campaign Most disease awareness campaigns don’t change behaviour – The VIVA! Communications Method does Most disease awareness campaigns fail to change behaviour. Despite significant investment, patients still delay seeking care, conditions remain under-diagnosed, and stigma quietly persists. Awareness alone isn’t the problem. The challenge is how it’s…
Read MoreBeyond the seizure: rethinking epilepsy care from crisis response to risk prevention
For most chronic diseases, prevention is central to the conversation. In epilepsy, however, the system still largely reacts. Across Australia, an estimated 266,000 people are living with epilepsy, yet public understanding of the disease often begins and ends with the visible seizure. In many cases, care pathways still form around acut e events –…
Read More1 billion seniors by 2050: driving innovation in Pharma, Medtech & Biotech across APAC
Asia-Pacific (APAC) is on the cusp of an unprecedented demographic shift. Currently, an estimated 503 million people aged 65 or over – around 60% of the world’s older population – live in the region. By 2050, that number is projected to approach one billion, presenting both enormous societal challenges and significant opportunities for healthcare innovation.…
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