Empathy is key to effective healthcare communication. The ability to put oneself in another’s shoes, trying to understand what they may be feeling, and acknowledging the significant impact an illness or life event can have on a person’s wellbeing is crucial to building trust and connecting in a meaningful way. Every day, the VIVA! team…

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Did you know, 47 Australians are diagnosed with blood cancer every day? That’s one person every 31 minutes. According to The Leukaemia Foundation, this figure is set to increase to 100 by 2035. This week marks the World’s Greatest Shave, an initiative run by the Leukaemia Foundation to help raise funds and support those living…

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February is Ovarian Cancer Awareness month, dedicated to raising much needed awareness and funds for research to improve management of this deadly disease and providing support for women diagnosed and their families. This week, we spoke with Professor Anna DeFazio – the Sydney-West Chair in Translational Cancer Research, The University of Sydney and Director of…

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Regulatory codes, compliance teams, acronyms and writing gut-wrenching patient case studies were probably the first and hardest things to get my head around when I jumped headfirst into the healthcare industry and life at VIVA! Communications almost four years ago. As a Brit coming Down Under from an in-house role in the sports industry, there…

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New resource enabling biopharma industry to navigate access & reimbursement landscape across 26 countries GLOBALHealthPRTM (GHPR) – the world’s largest independent health and science communications agency partnership – has today launched the Global Guide to Market Access – an invaluable industry resource providing local insights into the biopharmaceutical reimbursement landscape in 26 countries. VIVA! Communications…

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