Global Insights: Patient Advocacy Trends
Patient advocacy is no longer a ‘nice to have’. Rather, it’s reshaping reimbursement decisions, policy influence & healthcare communications strategies worldwide. 🌎
As the exclusive Australian partner of @Global Health Marketing & Communications (GHMC), VIVA! Communications proudly contributed to the launch of GHMC’s landmark report, Global Insights: Patient Advocacy Trends – drawing on perspectives from GHMC partners around the world.🌐
The report examines how the role of Patient Advocacy Groups (PAGs) is evolving – from participation in reimbursement & policy processes, to persistent challenges around capacity, funding, transparency & meaningful inclusion.
Our contribution highlights the Australian landscape, where PAGs carry substantial credibility & influence across pharma, medtech, biotech & healthcare communications. For organisations operating in these sectors, meaningful engagement with patient & advocacy communities is increasingly essential.
The shift from transactional involvement to genuine strategic partnership is well underway. The organisations that move early with engage with greater clarity, relevance & impact.