Social Media + Pharma
Flu vaccine prevents one in five deaths and ICU admissions, study finds
People vaccinated against influenza experience less serious flu symptoms and are less likely to end up in the Intensive Care Unit or die from the illness, compared to those who are not vaccinated, a study has revealed. According to the study out of the University of Barcelona, 30 per cent of patients who were admitted…
Read MoreInfluencing the digital landscape
VIVA! Communications’ Principal, Kirsten Bruce, had the pleasure of presenting to Melbourne’s leading pharma marketers about how to influence the digital landscape at the Melbourne Pharma Marketing (MPM) breakfast seminar, hosted by Princeton Digital, at The Cullen Prahran, Melbourne on Monday, June 20, 2018. Entitled Marketing reinvented: New rules and new tools in this digital…
Read MoreGovernment adds $142 million in medicines to PBS
As of July 1, 2017, the Federal Government has made AUD$142 million in new medicine listings to the Pharmaceutical Benefits Scheme (PBS), in a bid to make more medicines affordable to all Australians. Among the new listings, the PBS will fund access to vorinostat to treat patients living a subtype of blood cancer, non-Hodgkin’s lymphoma called…
Read MoreBaker IDI Heart & Diabetes Institute launches Wellness Plan recommending age-related vaccinations as a preventative health measure
On March 19, 2017, The Baker IDI Heart and Diabetes Institute, Melbourne launched a publication designed to help Australians lead long, healthy and productive lives. Entitled ‘The Baker IDI Wellness Plan’, the publication includes a healthy action plan, healthy recipes and meal plans, tips for developing healthy habits, and a checklist of medical test recommendations…
Read MoreVIVA! Communications clinches four highly coveted awards at PRIA National GTA’s 2016
Monday, November 14, 2016 marked the 40th annual Public Relations Institute of Australia’s (PRIA) National Golden Target Awards (GTAs) – an evening honouring the crème-de-la-crème of the nation’s PR industry. PR gurus Australia-wide flocked to the Sheraton Four Seasons, Sydney to learn the fate of their hard-earned PR and communication campaign submissions this week. VIVA!…
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