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Happy New Year!
After celebrating the Christmas period with family and friends, Team VIVA! hasn’t wasted any time getting back into the swing of things for 2014. Having spent the holidays soaking up vitamin D, our batteries are now positively recharged in preparation for tackling this year. A new year brings new energy and the opportunity to start…
Read MoreFive Minutes with pioneer travel health expert, Dr Deb Mills
Dr Deb Mills or “Dr Deb” as she is affectionately known by her patients, is a leading Australian travel doctor and author of ‘Travelling Well’ – the must-have guide to enjoying good health while travelling. The local pioneer of travel medicine, who began working in the field in 1988, runs a travel clinic in Brisbane…
Read MoreBranding – Giving consumers buyer confidence for OTC medications
Earlier this month the Australian Self Medication Industry (ASMI) 2013 Conference hosted an array of local and international delegates to address the successes, challenges and trends facing the self-medication industry. Leading Australian journalist, Virginia Trioli, presented to consumer healthcare and industry government representatives, healthcare professionals and academia on the topic of ‘Self-Care: Driving a consumer-centric…
Read MoreWorld Cup dengue fever risk
Those travelling to the World Cup in Brazil next year are at potential risk of contracting a mosquito-borne virus, according to commentary published in the renowned scientific journal, Nature. A world-leading infectious diseases expert is strongly urging Brazil to minimise the number of dengue-transmitting mosquitoes during the World Cup by implementing aggressive vector control in…
Read MoreHealthcare marketers to benefit from new industry guidelines on social media use
New guidelines intended to increase confidence in connecting brands and health information with social media audiences The Australian Self Medication Industry (ASMI) will launch new industry social media guidelines at its annual conference in Sydney today, to help guide non-- prescription healthcare marketers to continue to engage with audiences in the new media in a…
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