Breast Cancer Awareness Month 2019

October marks Breast Cancer Awareness Month in Australia, an annual campaign aimed at driving awareness of breast cancer, the importance of early detection and the impact it has on those affected by the disease. Breast cancer is the most common cancer among Australian women (excluding non-melanoma skin cancer) and is devastatingly the second most common…

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New medicines improving & extending the lives of Australians

At Australia’s PharmAus19 conference held at Parliament House in Canberra yesterday (October 15) new research was released, indicating that Australian’s were living longer, healthier lives thanks to the introduction of new medicines. The research, Measuring the Impact of Pharmaceutical Innovation in Australia 1998–2018, was conducted by Professor Frank Lichtenberg from Columbia University Business School and…

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Eating disorders first mental illness to be assigned a MBS diagnostic category

Healthcare professionals urged to upskill on ED evidence-based care In an Australian first, eating disorders (ED) represent the first mental health disorder to be assigned specific item numbers under the revised Medicare Benefits Schedule (MBS) scheme, commencing November 1, 2019. This development has sparked an urgent call by ED experts to the Australian health workforce…

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VIVA! AE survives Dry July

Here at VIVA! we take health and wellness very seriously, which is why this month our fabulous Account Executive, Ben Pike, decided to participate in ‘Dry July’, a fundraiser that encourages you to go alcohol free for one whole month to raise money for people affected by cancer. VIVA! has worked over the years with…

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New blood cancer therapy granted TGA approval

There was some promising news for the Australian multiple myeloma community this month with the Therapeutic Goods Administration (TGA) approval of a new triplet therapy. Myeloma is a life-threatening blood cancer, not to be confused with the skin cancer, melanoma. It develops from plasma cells typically found in the bone marrow and can affect multiple…

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