Visualising complex science for maximum impact

In healthcare communications, some of the most important messages are decided before a single word is read. Scientific evidence, regulatory nuance, and patient impact demand careful explanation. Yet audiences scan, interpret, and react visually first. Visual communication acts as a shortcut to clarity, allowing complex ideas to be understood quickly and intuitively. Unlike written language,…

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Rare but rarely recognised: Accelerating diagnosis, access, & innovation for rare diseases in Australia & APAC

Two million Australians are living with a rare disease, yet diagnosis can take five-to-seven years. Across APAC, fragmented systems, limited awareness, and uneven access to therapies create both challenges and opportunities for pharma, biotech, and medtech innovators. This Rare Disease Day, it’s time to move from awareness to action, shortening diagnostic journeys, improving access, and…

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APAC’s expanding tropical disease risk: Are pharma leaders passing the test?

Across the Asia-Pacific (APAC) region, tropical diseases – neglected tropical diseases (NTDs) and mosquito-borne viruses such as dengue fever, Japanese encephalitis (JE), chikungunya, and Zika virus – are spreading faster than ever, driven by climate change, urbanisation, and unprecedented population mobility. Yet even as outbreaks intensify, attention, preparedness, and sustained communication investment often peak during…

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Elite PR joins Global Health Marketing & Communications (GHMC) as exclusive Taiwanese agency

Taiwan-based communications agency, Elite PR, has this week joined the world’s largest, and most robust network of independent healthcare agencies – Global Health Marketing & Communications (GHMC). Bolstering GHMC’s capabilities and footprint in the Asia Pacific (APAC) region, Elite PR has an exemplary, 35+ year-strong record of experience in the Taiwanese health sector. Established in…

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Global Health Marketing and Communications (GHMC) welcomes Improve Comunicaciones as an exclusive agency partner in Mexico, strengthening network’s capabilities in Latin America

As the exclusive Australian partner of Global Health Marketing and Communications (GHMC) – the largest and most robust network of independent healthcare agencies worldwide – VIVA! Communications extends a warm welcome to our newest member – Improve Comunicaciones.  The addition of the Mexican-based, strategic consulting agency to GHMC, strengthens our GHMC network’s offering, and capabilities…

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