As the exclusive Australian partner of Global Health Marketing and Communications (GHMC) – the largest and most robust network of independent healthcare agencies worldwide – VIVA! Communications extends a warm welcome to our newest member – Improve Comunicaciones

The addition of the Mexican-based, strategic consulting agency to GHMC, strengthens our GHMC network’s offering, and capabilities in Latin America.

Improve Comunicaciones brings more than a decade of healthcare-focused communications experience to our GHMC network.

“We are extremely excited to welcome Improve Comunicaciones to our Global Health Marketing and Communications family, allowing global and regional clients an unparalleled level of insight and execution in the critically important Mexican market,” said GHMC President, Tim Goddard, U.S.A.

“Improve Comunicaciones’ skill and commitment to delivering innovative and impactful solutions for clients further strengthens our position as the strongest healthcare agency in the Latin America region.”

With the second-largest population in Latin America, Mexico is a critical healthcare market in the region. The country is continuing to evolve and innovate, with its employment back to pre-pandemic levels according to World Bank,1 and its economy predicted to become the seventh largest globally by 2050.2

Mexico’s rapid growth, combined with Improve Comunicaciones’ dedication to the healthcare industry, will create new and unique opportunities for our network’s clients, and partners.

“We could not be happier to join the GHMC network and expand our healthcare business in Latin America and across the world, as Mexico’s exclusive partner agency,” Improve Comunicaciones Managing Partner, Helena Rodriguez Navarro, said.  

“By joining forces with GHMC, we are now able to offer a more diverse set of healthcare marketing and communications services and capabilities that allow us to further expand our impact, offering clients access to a global network of experts.”

As the exclusive partner for GHMC in Mexico, Improve will play a pivotal role in connecting clients and organisation’s to GHMC’s international network of industry leading professionals.

Improve Comunicaciones bolsters GHMC’s already strong presence across the Americas, where it has exclusive partner offices in Argentina, Brazil, Chile, Colombia, the United States and Canada.

About Global Health Marketing and Communications (GHMC) 

GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-driven experiences that drive meaningful global change. With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, from patient engagement to advertising to clinical trial recruitment, the agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration. Today, GHMC has capabilities and reach into more than 60 countries.

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About Improve Comunicaciones

Improve Comunicaciones is a consulting firm focused on corporate communication strategies, public relations, creativity, sustainability, and skills training. Headquartered in Mexico, Improve Comunicaciones has implementation capabilities in all Latin America. For more information, visit or follow us on Instagram, Twitter and LinkedIn.

  1. The World Bank. Mexico Overview. The World Bank. Updated April 4, 2023. Accessed October 18, 2023.,GDP)%20pre%2Dpandemic%20levels
  2. PricewaterhouseCooper. The World in 2050: How will the global economic order change? February 2017. Accessed October 18, 2023.