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Redefining market access success with Reimbursography – June 5, 2015
There’s no better feeling when running a strategic health + wellness communications agency than to identify a need, and be able to deliver a solution. We get to do that today with the introduction of Reimbursography – a strategic communications programme that leverages country-specific access insights to shape the value context for reimbursement success. Reimbursography…
Read MorePBAC advises biosimilar medicines suitable for substitution at pharmacy level – June 2, 2015
In late April, 2015, The Pharmaceutical Benefits Advisory Committee (PBAC) pledged to consider marking biosimilar medicines equivalent to originator medicines, to which they are referenced against in Australia. This process would involve “a flagging”, whereby the biosimilar would be compared to the originator, in order to identify any significant differences in clinical efficacy or safety.…
Read More7.9 month improvement in metastatic bowel cancer patients following microsphere radiotherapy and chemotherapy – June 2, 2015
As published on Bowel Cancer Australia’s website today, results from an Australian-led global study have shown that treatment with radiation microspheres and chemotherapy (chemo-radiotherapy) improved progression-free survival in the liver by around eight months among metastatic bowel cancer patients. The SIRFLOX study – the world’s largest study of its kind involving 530 metastatic bowel cancer patients…
Read MoreProtecting your online self – A Guide to Social Media Afterlife: May 29, 2015
Palliative Care Australia’s (PCA) Guide to a Social Media Afterlife launched this week explains how to protect your online data after you pass away. When posting pictures, chatting on Facebook or issuing Tweets into cyberspace, probably the last thing on your mind is your mortality. More than 80 per cent of Aussies have done nothing…
Read MoreProtect against pneumococcal pneumonia – May 24, 2015
“Pneumococcal pneumonia is a severe lung infection caused by the bacterium Streptococcus pneumoniae, responsible for a large proportion of pneumonia cases among those aged 65 years and above” – A/Prof Lucy Morgan. According to Lung Foundation Australia’s ‘Lungs4Life’ research released this week, fewer than one-in-seven Australians (14 per cent) aged 18 to 74 who have…
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