Building a digital roadmap

Want to define the direction of your digital communications strategy? Social Business Strategist and author of Servant of Chaos – a leading Australian marketing blog – Gavin Heaton, will shed light on where pharma companies should start when planning their digital roadmap at the 2012 Digital Pharma Seminar in Melbourne this Thursday, 16 August, 2012.…

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How pharma can leverage digital

Join Health Engagement Manager for IMS Consulting, Cathy Withers at the 2012 Digital Pharma Seminar tomorrow (Wednesday, August 8 ) to learn why and how pharma should be jumping on the digital bandwagon. “Pharmaceutical companies should be developing and adopting digital marketing strategies and processes to better engage and communicate with their audiences. “Our customers…

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Digital in the wild: a GP’s perspective on digital technology

Interested in how and why Australian GPs are embracing digital technology? Geraldton GP, Dr Edwin Kruys, who interacts with many of his patients and peers via social media, will address the importance of digital technology in General Practice at tomorrow’s 2012 Digital Pharma Seminar in Sydney. “It’s important for doctors, pharma marketers and communicators to…

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Using digital technology in sales detailing

Want to learn how to engage your customers and reap the benefits from e-Detailing? E-Marketing specialist, Matthew Martin, Boehringer Ingelheim will shed light on the topic at the 2012 Digital Pharma Seminar in Sydney this Wednesday.  “Digital technology has become integral to the healthcare conversation, presenting opportunities for sharing, developing and educating. “My presentation will…

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