Annual flu vaccination now available – March 15, 2013
We should be bracing for epidemic levels of flu infection this winter, according to influenza experts, who kicked-off their annual seasonal influenza vaccine campaign today. “The flu virus struck hard and early in the northern hemisphere winter and has spread quickly,” warned Dr Alan Hampson, Chairman of the Influenza Specialist Group (ISG). “While the timing…
Welcome aboard Mileage Communications Group
March 15, 2013 VIVA! Communications is delighted to announce that Asia’s largest, home-grown, full-service, strategic marketing and communications agency, the Mileage Communications Group, has joined our GLOBALHealthPR network. The Singaporean headquartered agency, which has a footprint in seven countries throughout Asia – Singapore, China, India, Indonesia, Malaysia, Thailand and Vietnam – has offices in 12…
Health & Wellness PR, more than numbers
This post has been adapted from one that originally featured on the blog of Aurora, VIVA! Communication’s Global Health PR partner in the UK. Reporting the facts and figures of new data is all very well, but what does it really mean? The perspective of the person actually affected by the news can convey the…
Team VIVA! is heading to ‘Healthivate’ – the bloggers conference
Tomorrow (Saturday, March 3), VIVA! consultants, Abbey and Pernille, are heading to an inaugural health and wellbeing bloggers conference to glean insights on how blogging can help shape public opinion. The Sydney conference will focus on the evolution of blogging as a cornerstone to building public reputation and leveraging community engagement, incorporating the following topics:…
A successful cocktail for long-term behavioural changes
It’s Friday afternoon and your office may be warming up for the weekend with a couple of drinks. This month, however, fewer colleagues than usual will be heading to the pub with you, as many Australians participate in Febfast. Febfast is a national health and fundraising initiative that challenges people to give up the booze…
Does your brand have an online reputation?
If a tree falls in a forest and no one is around to hear it, does it make a sound? The philosophical question will lead you to consider aspects of observation and reality. Is reality only what you observe, or does a separate reality exist beyond your cognition? The point is, does it matter to you…
VIVA! appoints director of healthcare
Award winning specialist health + wellness PR agency, VIVA! Communications, is pleased to announce the appointment of a highly experienced health PR practitioner, Melissa Chlad, to the position of Director, commencing February 11, 2012. Melissa has held senior roles in global public relations agencies in London and Sydney. Most recently, she was practice director, health…
Australian of the Year 2013
Each year our nation celebrates the achievement and contribution of eminent Australians through the Australian of the Year Awards. The nominees are leading citizens and role models who inspire us through their achievements and encourage us to make our own contribution to creating a better Australia. The Australian of the Year 2013 is a media…
6 tips to celebrate Australia Day, the healthy way
Every year, on January 26, we’re encouraged to celebrate what’s great about Australia. This year is no different, except that we get an additional day off and therefore a long weekend. All the more reason to celebrate! When we think about what’s great about Australia, food is often the first thing that comes to mind.…
VIVA!’s US partner comments on the Lance Armstrong controversy in CNN interview
VIVA’S PR partner in the US, Spectrum Science, worked with Lance Armstrong for five years during his Tour de France victory days. In the lead up to Armstrong’s Oprah interview today, Spectrum’s President, John Seng, voiced his opinion on the matter via CNN. John raised a timely point in questioning whether the PR industry really needs famous…