Aussies & Kiwis with incurable blood cancer receive newly subsidised treatment option
Today, VIVA! partnered with Celgene, a Bristol-Myers Squibb company, Multiple Myeloma Australia and Multiple Myeloma New Zealand to announce a newly reimbursed treatment option for Australians and New Zealanders living with incurable blood cancer, multiple myeloma. REVLIMID® (lenalidomide) – the first and only maintenance treatment in ANZ specifically indicated and reimbursed for those with newly…
Communicating with personnel during the COVID-19 pandemic
Our own VIVA! Communications Principal and owner, Kirsten Bruce, Sydney was quoted in pharmaceutical industry publication, Pharma in Focus today on how to engage with staff working from home during the current COVID-19 pandemic. She cited the importance of corporate messaging being “clear, concise and reassuring to their employees, customers and stakeholders alike, explaining that…
1 in 10 Aussies with epilepsy sustaining serious physical injuries
VIVA! Communications is delighted to be teaming with UCB today (Thursday, March 26, 2020) to highlight the serious injuries caused by epileptic seizures, and call for heightened awareness, understanding and support for the 250,000 Australians living with epilepsy. One in 10 Australians living with epilepsy experience a seizure-related injury each year, many of which are…
Sleep-deprived Aussies at risk of Alzheimer’s
This World Sleep Day, VIVA! partnered with GenesisCare outlining new research that linked just one night’s lost sleep to increased risk of Alzheimer’s Disease. This research highlights the urgent need for Australian’s to improve their sleep hygiene. The research, recently published in Neurology Journal, reinforces the strong link between lack of sleep and increased levels…
COVID-19 (coronavirus) – Q&A with VIVA! Principal & owner, Kirsten Bruce
In the wake of Australia’s #toiletpapergate following widespread #coronavirus #panicbuying, VIVA! Communications’ Agency Principal and owner, Kirsten Bruce, is discussing the role of responsible health communications in stemming public panic in the face of a pandemic: Q: How well is this crisis is being handled from both a government and brand communications perspective? A: The…
Ovarian Cancer Awareness Month
In Australia, around 1,500 women are diagnosed with ovarian cancer each year. Less than half (45%) survive past 5 years. This February is Ovarian Cancer Awareness Month, a month dedicated raising awareness for earlier testing and diagnosis. For more information, check out our infographic or head over to: https://bit.ly/2SqEuG0,
World Cancer Day – Celebrating 20 years
Everyone in the world has been touched by cancer in some way. Here in Australia, 1 in 3 men and 1 in 4 women will be diagnosed with cancer before 75 years of age. Today marks the 20th anniversary of World Cancer Day, recognising a global commitment to create a cancer-free world. The aim this…
Welcoming our newest team member, Amanda!
VIVA! Communications is thrilled to announce its newest team member, Amanda! With a growing business, comes an expanding team. We are looking forward to a great 2020! Here are some Q&A’s with our newest team member. Q: Tell us a bit about your background and what you do you bring to the VIVA! team. I have come to VIVA! from a…