Get h-APP-ening

How smartphone apps can improve your health and wellness There is no doubt smartphones have changed the flow of communication. But the question is, how are hand held devices allowing us to be proactive and educated about our own health? Not only are consumers being spoilt for choice by the surplus of apps available, the…

Read More

Newcastle the starting point for stronger epilepsy support

Newcastle is among the nation’s first communities to benefit from DisabilityCare Australia, the national disability insurance scheme, kicking off with an epilepsy forum today. Novocastrians living with disabilities and epilepsy, their families and disability organisations will have the opportunity to participate in the ‘Epilepsy Know Me, Support Me’ program to be canvassed at Noah’s on…

Read More

Getting thrown into the deep end, hoping to swim!

Getting thrown into the deep end, hoping to swim! My first two weeks at VIVA! have shown me some of the specialist skills required to operate in health + wellness public relations. I was thrown into the deep end as my previous communications internships were in consumer-driven environments. By the end of my first day…

Read More

GLOBALHealthPR boosts Twitter presence

GLOBALHealthPR partners love to actively participate, and contribute to, social media chatter. So, it’s no surprise that we have come together to run a dedicated @GLOBALHealthPR Twitter page.   GHPR’s global presence   We are now tweeting daily on relevant pharmaceutical, healthcare and science developments. Feel free to take a moment to follow the @GLOBALHealthPR…

Read More

Mummy blogs best

Forget about journalists, it’s bloggers that PR companies need to cultivate nowadays. As mentioned in past VIVA! blogs, journalists – especially health journalists – as we know them are a dying breed with the shrinking newsroom. This has helped pave the way for the rise of the ‘blogger’. Bloggers are not a particularly new phenomenon. The…

Read More