Recent Post
Sad news of the passing of a giant of the Australian communications industry – Rest in Peace Peter Lazar AM LFPRIA
VIVA! Communications was saddened today to learn of the passing of Aussie PR veteran, Peter Lazar AM LFPRIA. The Life Fellow and Past President of the PR Institute, creator of the PRIA Golden Target Awards and Registered Consultancy Group PRIA, and co-author of the ‘Australian and New Zealand Public Relations Manual’ had an extraordinary professional…
Read MoreOvercoming changes to Facebook’s detailed targeting options
There were some interesting developments last week of relevance to all pharma and health digital marketers. On January 19, 2022, Facebook began to remove detailed targeting options pertaining to topics that may be considered to be sensitive, such as options referencing causes, organisations, or public figures relating to health, race or ethnicity, political affiliation, religion,…
Read MorePreparing a ‘COVID-Ready Kit’
Australia is currently experiencing our highest records of new daily COVID-19 cases, as the omicron variant spreads rapidly throughout the country. In Australia there is currently 495,141 active COVID cases, with over 292,237 cases in New South Wales alone. Although, the Omicron variant is less severe than earlier strains of the virus, such as Delta,…
Read MoreLooking back on my time at VIVA! – Bella Poidevin
When I first came to VIVA! offices in December, 2017 to meet a woman named Kirsten Bruce for a job interview, I could never have imagined the journey that was about to begin. Starting in the VIVA! office with no prior communications experience, but a (somewhat over the top) passion for healthcare, made for a…
Read MoreWrapping up 2021
As 2021 draws to a close, Team VIVA! reflected on a year that brought not only new challenges, but also many reasons for celebration. Like many across Australia and around the world, the VIVA! team contended with the ongoing challenges of the pandemic, including lockdowns and disruptions to many facets our daily lives. “We are…
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