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3 key takeaways from DigiPharm Sydney – DAY ONE
As the first day of the inaugural Digital Pharma Marketing Australia 2011 conference draws to a close, VIVA! presents our readers with a recap of presentation highlights and top tips for developing digital health campaigns. Panel members, Cathy Withers from iNova Pharmaceuticals, Maria McManus from Roche Pharmaceuticals and Peter Stephenson from MSD Australia, discuss digital…
Read MoreDigiPharm 2011 series: Call quality is still King
VIVA! catches up with DigiPharm Australia 2011 speaker, Rob Dickerson, Sales & Marketing Director, Warner Chilcott / Invida Simply uploading a printed version of a pharmaceutical sales aid to a tablet device, such as the iPad, will not enhance sales results, says Asia-Pacific Sales & Marketing Director Rob Dickerson. With 20 years experience in the…
Read MoreGong Ride success – Congratulations to Nycomed’s Gabriel Georgy
Huge congratulations to Gabriel Georgy, Nycomed’s resident-cyclist and VIVA! client, who took on the 90km Gong Ride over the weekend for the eighth time, in support of people living with Multiple Sclerosis (MS). Despite an unfortunate flat tyre and a couple of snack breaks throughout the ride from Sydney to Wollongong, Gabriel still managed to…
Read MoreExperts to lay foundations for strong bones at World Osteoporosis Day Summit
Health and exercise experts, government representatives and consumer groups will meet in Sydney this Thursday, October 20 – World Osteoporosis Day – to set clear recommendations on calcium, vitamin D and exercise required to prevent brittle bones. Osteoporosis Australia’s national Building Healthy Bones Throughout Life Summit will produce best practice recommendations for preventing osteoporosis, for…
Read MoreClient pedalling for MS
Team VIVA! are proud sponsors of Nycomed’s resident-cyclist and client, Gabriel Georgy, who is cycling the Gong Ride for an incredible eighth year. Gabriel will jump on his bike on November 1 for the annual 90km fundraising ride from Sydney to Wollongong. Gabriel said professional and recreational cyclists join forces for the Gong Ride every year,…
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