Health PR
How pharma can leverage digital
Join Health Engagement Manager for IMS Consulting, Cathy Withers at the 2012 Digital Pharma Seminar tomorrow (Wednesday, August 8 ) to learn why and how pharma should be jumping on the digital bandwagon. “Pharmaceutical companies should be developing and adopting digital marketing strategies and processes to better engage and communicate with their audiences. “Our customers…
Read MoreDigital in the wild: a GP’s perspective on digital technology
Interested in how and why Australian GPs are embracing digital technology? Geraldton GP, Dr Edwin Kruys, who interacts with many of his patients and peers via social media, will address the importance of digital technology in General Practice at tomorrow’s 2012 Digital Pharma Seminar in Sydney. “It’s important for doctors, pharma marketers and communicators to…
Read MoreUsing digital technology in sales detailing
Want to learn how to engage your customers and reap the benefits from e-Detailing? E-Marketing specialist, Matthew Martin, Boehringer Ingelheim will shed light on the topic at the 2012 Digital Pharma Seminar in Sydney this Wednesday. “Digital technology has become integral to the healthcare conversation, presenting opportunities for sharing, developing and educating. “My presentation will…
Read MoreIt’s about fishing where the fish are: what pharma should be doing with social media
Want the skinny on what pharma should be doing social media-wise? Then join veteran communicator and digital strategist, Jenni Beattie at the 2012 Digital Pharma Seminar this Wednesday morning, August 8 to learn why and how pharma should be jumping on the digital bandwagon. “I plan to eliminate some of the confusion regarding social media;…
Read More5 myths of giant PR firms
Earlier this week, two leading independent PR agencies, including our US-based GlobalHealthPR partner, Spectrum, took the time to review some of the advantages and myths of working with multinational PR firms versus small to mid-size independent agencies. According to Spectrum President, John J. Seng and Pollock Communications President, Louise Pollock, one of the most common…
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