Health PR
Lowering your risk of developing dementia
One in 10 Australians aged 65 years and above are living with dementia, the risk of diagnosis for which doubles every five years from aged 60. Dementia is not a specific disease, but rather, a broad term used to describe a group of symptoms that cause progressive damage to the brain. These symptoms include a…
Read MoreSad news of the passing of a giant of the Australian communications industry – Rest in Peace Peter Lazar AM LFPRIA
VIVA! Communications was saddened today to learn of the passing of Aussie PR veteran, Peter Lazar AM LFPRIA. The Life Fellow and Past President of the PR Institute, creator of the PRIA Golden Target Awards and Registered Consultancy Group PRIA, and co-author of the ‘Australian and New Zealand Public Relations Manual’ had an extraordinary professional…
Read MoreLack of access to COVID-19 vaccine threatening global immunity
Urgent plea to unite developing nations through vaccinations This week the Immunisation Coalition is issuing an urgent plea to Australians to help close the global COVID-19 vaccination gap by donating to UNICEF Australia in a bid to improve access in lower income countries. To date, the COVID-19 pandemic has devastatingly led to the death of…
Read MoreAUS-first digital platform supporting young Aussies living with incurable movement disorder
More than 20,000 young Aussies (under 50 years of age) living with an incurable movement disorder are set to benefit from the launch of an Australian-first digital support platform today (Thursday, April 8, 2021), ahead of World Parkinson’s Day (Sunday, April 11, 2021). Developed as a ‘living lab’ model, the Young Onset Parkinson’s Exchange (YOP-X)…
Read MoreThe critical role of empathy in effective communications
Empathy is key to effective healthcare communication. The ability to put oneself in another’s shoes, trying to understand what they may be feeling, and acknowledging the significant impact an illness or life event can have on a person’s wellbeing is crucial to building trust and connecting in a meaningful way. Every day, the VIVA! team…
Read More