Health PR
Australian fertility app supporting couples through IVF treatment
Australian couples undergoing in vitro fertilisation (IVF) may now benefit from an innovative and freely-available app which provides a comprehensive calendar tool that spans their entire IVF journey. MiFertility Plan App – an Australian-designed calendar tool – features crucial alerts and reminders for the stream of appointments, tests and medicines that the 30,000 Australian…
Read MoreVIVA! Communications celebrates 15th birthday
Yesterday (July 20, 2017), leading Australian health + wellness PR agency, VIVA! Communications celebrated its 15th birthday, armed with news of completing a record financial year, reinforcing the agency’s commitment to excellence and innovation in the healthcare arena. Established in 2002, by Principal, Fellow of the Public Relations Institute of Australia (PRIA) and healthcare PR…
Read MoreApotex launches Oviit a new range of vitamins and minerals
Apotex announced the launch of its new premium value, Pharmacy Only range of vitamin and mineral supplements (VMS), Oviit today (July 3, 2017). Expansion into this high growth VMS category signals further diversification of Apotex’s over-the-counter (OTC) portfolio, and a strategy for the generic drug manufacturer to restore value to the VMS category for pharmacy.…
Read MorePROFILE: Annarosa tells us about living with osteoporosis
In September 2010, published author, wife and keen walker, Annarosa, 54, Sydney, was on an early Sunday morning walk in Balmain, when she tripped over her bootlaces and landed heavily on her wrist. Soon after, she visited hospital emergency, where she underwent an X-ray that confirmed a fractured wrist. A few days later, Annarosa returned…
Read MoreFailure to prevent fractures costing Australia billions each year
The brittle bones of Australians aged 50+ are expected to cost $3.1 billion in 2017, while the total cost over 10 years will climb to $21.9 billion by 2022. This is according to the first reports to analyse the cost and burden of poor bone health for all States and Territories nation-wide released by Osteoporosis…
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