Originator manufacturers bracing for further PBS price cuts

By Team VIVA! | May 1, 2012

The ongoing price disclosure system brokered by Medicines Australia and the Government will see another 13 medicines attract significant price cuts ranging from 11 to 77 per cent from August 1 this year. The medication price cuts are in addition to the broadbrush $1.9 billion in PBS savings that constitute the Memorandum of Understanding (MoU)…

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Communications in times of cost-effectiveness

By Team VIVA! | April 12, 2012

VIVA! principal Kirsten Bruce contributed the following article to Health Radar, a quarterly publication on current trends in the health communication industry. Health Radar is published by our GLOBALHealthPR partners from Germany fischerAppelt. In Australia, the price of pharmaceutical products is determined by negotiations between the Federal Government’s Pharmaceutical Benefits Pricing Authority (PBPA) and the pharmaceutical supplier. Pharmaceutical companies…

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The Journal of Health Communication Celebrates 100 Issues – What’s Next?

By Team VIVA! | March 26, 2012

Ken Rabin, PhD, celebrates the Journal of Health Communication’s century and envisages the next 100 issues . Dr Rabin is Director of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, of which VIVA! Communications is the exclusive Australian partner. Milestones matter, and achieving a century of anything is…

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New health news website embracing digital age

By Team VIVA! | January 17, 2012

Team VIVA! welcomes the introduction of a new daily, breaking news and opinion website focused on Australia’s health system. Health Reporter, backed by a team of experienced journalists and health industry professionals, stemmed from the belief by its owners that Australia’s health system is important and large enough to have its own daily online news…

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