Health Care Professionals
Global Health Marketing and Communications (GHMC) welcomes Improve Comunicaciones as an exclusive agency partner in Mexico, strengthening network’s capabilities in Latin America
As the exclusive Australian partner of Global Health Marketing and Communications (GHMC) – the largest and most robust network of independent healthcare agencies worldwide – VIVA! Communications extends a warm welcome to our newest member – Improve Comunicaciones. The addition of the Mexican-based, strategic consulting agency to GHMC, strengthens our GHMC network’s offering, and capabilities…
Read MoreSad news of the passing of a giant of the Australian communications industry – Rest in Peace Peter Lazar AM LFPRIA
VIVA! Communications was saddened today to learn of the passing of Aussie PR veteran, Peter Lazar AM LFPRIA. The Life Fellow and Past President of the PR Institute, creator of the PRIA Golden Target Awards and Registered Consultancy Group PRIA, and co-author of the ‘Australian and New Zealand Public Relations Manual’ had an extraordinary professional…
Read MoreLaunch of world-first expert resource to foster best practice osteoporosis care in the Asia Pacific
Expert collaboration key to reducing burden of disease More than 50 per cent of the world’s hip fractures are expected to occur in the Asia Pacific by the year 2050. In a strong effort to stem the tide, and to promote quality care in osteoporosis, the Asia Pacific Consortium on Osteoporosis (APCO) has launched a…
Read MoreOutcomes of Federal Budget 2021-2022
The 2021 – 2022 Federal Budget announcement includes some key changes for the healthcare industry. Notably, this budget delivers the largest investment in aged care and the largest investment in response to a Royal Commission in Australia’s history. The funding will work to afford older Australians greater respect, care and dignity through a five-pillar plan…
Read MoreThe critical role of empathy in effective communications
Empathy is key to effective healthcare communication. The ability to put oneself in another’s shoes, trying to understand what they may be feeling, and acknowledging the significant impact an illness or life event can have on a person’s wellbeing is crucial to building trust and connecting in a meaningful way. Every day, the VIVA! team…
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