Campaign News
The VIVA! Communications Method – Part 1
Theme: The anatomy of an effective disease awareness campaign Most disease awareness campaigns don’t change behaviour – The VIVA! Communications Method does Most disease awareness campaigns fail to change behaviour. Despite significant investment, patients still delay seeking care, conditions remain under-diagnosed, and stigma quietly persists. Awareness alone isn’t the problem. The challenge is how it’s…
Read MoreShaping your brand in an AI-driven world
AI shapes perception – ensure it shapes yours In 2026, generative artificial intelligence (GenAI) AI is increasingly shaping your brand before anyone sees it. Large language models (LLMs) such as ChatGPT and Gemini are becoming the first stop for patients, clinicians, policymakers, and journalists. In healthcare, this means your story is summarised, interpreted, and presented…
Read MoreFrom campaigns to change: why strategic communications is health system infrastructure
By Kirsten Bruce, Founder & Owner, VIVA! Communications Awareness does not equate to access. Visibility does not equal system reform. And without strategy, storytelling alone fails to improve health outcomes. In eating disorders – one of Australia’s most complex and high-risk mental health conditions – we’ve reached a pivotal moment. Public understanding is improving. Research…
Read MoreFrom measurement to meaning: redefining modern public relations
Public relations has long been assessed through its outputs: what was published, where it appeared, and how far it travelled. These measures still matter. But in a communications environment shaped by platforms, algorithms and AI-driven discovery, they are no longer sufficient on their own. The question facing PR today is not whether it can generate…
Read MoreVIVA! Communications clinches gold & two silvers at Public Relations Institute of Australia Golden Target Awards
Team VIVA! was dressed to impress at the annual PRIA Golden Target Awards (GTAs) held at the Sofitel Darling Harbour, Sydney, last night (Thursday, December 1, 2022). A show-stopping 146 finalists representing 35 categories assembled for Australia’s longest-running, and most prestigious public relations and communications awards that both celebrate, and recognise, individuals, agencies and campaigns demonstrating strategic…
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