Posts by VIVA! Communications
The critical role of empathy in effective communications
Empathy is key to effective healthcare communication. The ability to put oneself in another’s shoes, trying to understand what they may be feeling, and acknowledging the significant impact an illness or life event can have on a person’s wellbeing is crucial to building trust and connecting in a meaningful way. Every day, the VIVA! team…
Read MoreWorld’s Greatest Shave
Did you know, 47 Australians are diagnosed with blood cancer every day? That’s one person every 31 minutes. According to The Leukaemia Foundation, this figure is set to increase to 100 by 2035. This week marks the World’s Greatest Shave, an initiative run by the Leukaemia Foundation to help raise funds and support those living…
Read MoreVIVA! talks to Professor Anna DeFazio about Ovarian Cancer
February is Ovarian Cancer Awareness month, dedicated to raising much needed awareness and funds for research to improve management of this deadly disease and providing support for women diagnosed and their families. This week, we spoke with Professor Anna DeFazio – the Sydney-West Chair in Translational Cancer Research, The University of Sydney and Director of…
Read MoreLaunch of GLOBALHealthPR’s ‘Global Guide to Market Access’
New resource enabling biopharma industry to navigate access & reimbursement landscape across 26 countries GLOBALHealthPRTM (GHPR) – the world’s largest independent health and science communications agency partnership – has today launched the Global Guide to Market Access – an invaluable industry resource providing local insights into the biopharmaceutical reimbursement landscape in 26 countries. VIVA! Communications…
Read MoreNation’s staggering 173,000 broken bones prompts urgent call to prioritise bone health
Osteoporosis Australia rebrands as ‘Healthy Bones Australia’ & launches educational resource hub Osteoporosis Australia announced its official rebrand as ‘Healthy Bones Australia’ today (Tuesday, February 9) to reinforce the importance of prevention, in response to the concerning 173,000 broken bones sustained by the Australian population last year. The patient organisation also called for Australians to…
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