New resource enabling biopharma industry to navigate access & reimbursement landscape across 26 countries
GLOBALHealthPRTM (GHPR) – the world’s largest independent health and science communications agency partnership – has today launched the Global Guide to Market Access – an invaluable industry resource providing local insights into the biopharmaceutical reimbursement landscape in 26 countries.
VIVA! Communications Pty Ltd represents GHPR exclusively in Australia and serves as the partnership’s Asia Pacific Hub Lead.
The Global Guide breaks down the complex pathways to product approval and reimbursement, enabling biopharmaceutical companies to expertly navigate the unique access and reimbursement challenges in their respective markets.
Comprising insights from the Asia Pacific, the United Kingdom, the Americas, Europe, the Middle East and Africa, the Global Guide also strives to aid companies in effectively integrating multi-market access activities.
According to VIVA! Communications Principal and Owner, Kirsten Bruce, Sydney, the Global Guide to Market Access will prove an invaluable tool for biopharmaceutical company personnel working in Australia, Asia Pacific, and worldwide.
“As the GHPR Asia Pacific Hub lead operating across multiple markets in the region, we recognise the importance of having an intimate, grassroots understanding of local stakeholders, processes and different health systems,” said Mrs Bruce.
“Our GHPR network of local, independent, best-in-class health and science communication agencies allows us to harness our vast expanse of in-depth healthcare knowledge, to produce vital resources, such as the Global Guide to Market Access.
“This easy-to-understand resource breaks down the complex pathways for a medicine to achieve patient access and reimbursement. Each country profiled in the Global Guide is divided into three sections – payer stakeholders, important points to keep in mind, and implications for industry,” Mrs Bruce said.
“The Global Guide is a highly practical resource for those working in biopharma communications and marketing roles. It’s of particular application to those new to their biopharma roles, as it allows them to quickly up-skill on the market access landscape in their country and other markets, and to speak the market access and reimbursement language of their colleagues.”
VIVA! Communications Managing Director, Paul Jans, Sydney said, “We are thrilled to announce the launch of the latest resource in our growing repertoire of GHPR communication resources.
“The Global Guide epitomises our global reach and collaboration with our GHPR partners, which offers our clientele both an international, and culturally-relevant, country-specific perspective on navigating pharma access and reimbursement challenges.”
GLOBALHealthPR is a partnership of independently owned and operated health and science communications agencies that choose to work together, based on common values. With more than 600 health specialist communication professionals, researchers and medical advisers on staff, serving more than 200 organisations globally, the agencies comprising the partnership share a belief in insights-driven strategies, and a commitment to collaboration, in order to provide clients with the best possible counsel and execution. GLOBALHealthPR’s presence spans more than 40 countries, covering Asia-Pacific, Europe, North America, Latin America, the Middle East and Africa.
About VIVA! Communications
VIVA! Communications is a leading, independent, award-winning, Australian health + wellness communications agency. Founded in 2002, VIVA! is recognised for delivering proactive, innovative, versatile and outcomes-driven work to the local and international medical, pharmaceutical (medicines and devices), biotech, community health + wellness and lifestyle sectors. VIVA!’s communications strategists are skilled disruptors who navigate the complex healthcare environment and communications challenges.