Posts by VIVA! Communications
Aussie Doctors ordering too many unnecessary X-rays for kids
The Royal Australian College of Physicians is urging doctors to reconsider ordering unnecessary and potentially harmful X-rays for children. The 2017 NPS MedicineWise ‘Choosing Wisely Australia Campaign’, an initiative that brings the community together to improve the quality of healthcare through considering tests, treatments, and procedures where evidence shows they provide no benefit or, in some…
Read MoreIce or heat?
It’s the million-dollar question and it’s a hot topic for debate amongst many practitioners. If we have had a sprain, strain, bruise, pull or tear – and we want to reduce the pain – do we use heat or ice? The answer to this question comes down to what tissue is actually injured. Is it…
Read MoreGo MAD & paint your world blue on Mesothelioma Awareness Day
September 26, 2017 marks the 13th annual Mesothelioma Awareness Day (MAD). Founded in 2004 by the Mesothelioma Applied Research Foundation, MAD aims to raise both awareness of, and funds for mesothelioma – an aggressive form of cancer that affects the lining of the lungs, heart and abdomen – to help identify ways to treat the…
Read MoreLeading pharmacy editor shares best practice tips & tricks with Team VIVA! at agency’s annual off-site meeting
On Monday, September 11, 2017, we (VIVA! Communications) staged our annual workshop at Doltone House, Jones Bay Wharf, Pyrmont to reflect on our many achievements over the past year, chew the fat on our business goals, and define our objectives and strategies moving forward. Chaired by VIVA! Communications’ Managing Director, Paul Jans, our off-site meeting…
Read MoreTailoring medicines through DNA sequencing – the future of medicine
It sounds like the stuff of science fiction, but scientists and health researchers believe genetic testing should lead to the personalisation of medicine to an individual’s DNA – a practice that will be the norm within 15 years. Breakthroughs in DNA sequencing have already led to the development of cancer vaccines for melanoma skin cancer,…
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