VIVA! clinches two awards at the 2013 PRIA Golden Target Awards. This week marked another exciting week for Team VIVA! We clinched two ‘Commended’ awards in the highly coveted national Public Relations Institute of Australia (PRIA) Golden Target Awards held during the National Conference from November 17-19, 2013 at the Adelaide Convention Centre, South Australia.…

Read More

In today’s economic climate most companies are constantly under pressure to justify PR campaigns and programs. One of the reasons is that in some circumstances, it can be hard to document a direct correlation between a PR campaign and a tangible outcome. When a campaign is supported by both marketing and PR initiatives, it can…

Read More

In a bid to raise the standards of the PR industry, the Public Relations Institute of Australia (PRIA) is developing its own industry accreditation program. While PRIA has a long-standing history of accrediting university PR programs, there has not previously been a standard of accreditation for individual PR professionals. “We have a code of ethics…

Read More

Communication Without Borders was this year’s theme for the 7th biennial World PR Forum, held for the first time in Australia. Featuring 800 delegates representing 29 countries, this year’s conference was the largest and arguably, most successful ever, with #WPRF becoming the number one trending topic in Australia. This year’s program included a stellar line-up…

Read More