DigiPharm 2011 special series: digital agency vs professional health communications
VIVA! catches up with DigiPharm Australia 2011 speaker, Will Collie, Senior Manager of External Affairs, Sanofi Australia & New Zealand The whole premise of social media is about engaging people and promoting two-way dialogue, which is what PR and communications professionals have been doing well for years, says Sanofi Australia & New Zealand’s Will Collie.…
DigiPharm 2011 special series: Connecting health specialists world-wide
VIVA! catches up with DigiPharm Australia 2011 speaker, Veronique Toully, Managing Director, UCB Australia PHARMA’S ROLE IN CONNECTING HEALTH SPECIALISTS WORLD-WIDE Many Australian neurologists and rheumatologists are already ‘digitally-oriented’ and embracing new technologies to learn, engage and collaborate, says UCB Australia’s Veronique Toully. Following six years with UCB based in Belgium, including a Vice-Presidency role…
DigiPharm 2011 series: Call quality is still King
VIVA! catches up with DigiPharm Australia 2011 speaker, Rob Dickerson, Sales & Marketing Director, Warner Chilcott / Invida Simply uploading a printed version of a pharmaceutical sales aid to a tablet device, such as the iPad, will not enhance sales results, says Asia-Pacific Sales & Marketing Director Rob Dickerson. With 20 years experience in the…
Digital Pharma Marketing Australia 2011
Over the next two weeks, VIVA! is bringing our blog readers a special edition series on the upcoming Digital Pharma Marketing Australia 2011 (Digipharm). Watch this space for Digipharm Australia news updates as we post real-time tweets and blogs + live updates from the event next week. Stay tuned! Digital Pharma Marketing Australia 2011 –…
Curtains down on internship at VIVA!
Sydney University Master of Health Communications student, Caroline Chen, has just completed an internship at VIVA! HQ. Here’s what she had to say about the experience: After two months of interning at the fabulous and frantic VIVA! headquarters it saddens me to say the end has come all too soon. Nonetheless it’s been lots of…
Gong Ride success – Congratulations to Nycomed’s Gabriel Georgy
Huge congratulations to Gabriel Georgy, Nycomed’s resident-cyclist and VIVA! client, who took on the 90km Gong Ride over the weekend for the eighth time, in support of people living with Multiple Sclerosis (MS). Despite an unfortunate flat tyre and a couple of snack breaks throughout the ride from Sydney to Wollongong, Gabriel still managed to…
Aussies embrace World Osteoporosis Day 2011
Thank you to everyone who supported World Osteoporosis Day and Osteoporosis Australia’s Building Healthy Bones Throughout Life Summit yesterday. VIVA! has been supporting World Osteoporosis Day and the fantastic work of OA for nine years, and we were thrilled to see so many Aussies getting behind the ‘Love your bones’ theme for 2011. The Summit…
Experts to lay foundations for strong bones at World Osteoporosis Day Summit
Health and exercise experts, government representatives and consumer groups will meet in Sydney this Thursday, October 20 – World Osteoporosis Day – to set clear recommendations on calcium, vitamin D and exercise required to prevent brittle bones. Osteoporosis Australia’s national Building Healthy Bones Throughout Life Summit will produce best practice recommendations for preventing osteoporosis, for…
A first for Progeria
VIVA! and GlobalHealthPR partner Spectrum Science’s involvement in the “Find the other 150” campaign has taken another step forward as another young girl was discovered living with Progeria in Johannesburg. We’d like to take a minute to introduce a First Lady, Miss Ontlametse Phalatse… Ontlametse is a special young girl in many ways: she is…
James Jones appointed as Commercial Country Leader in Australia, of combined Takeda and Nycomed
Takeda Pharmaceuticals announces Mr James Jones has been appointed to lead the combined Takeda and Nycomed commercial operation in Australia, following the recent completion of Takeda’s acquisition of Nycomed. Mr Jones, who most recently served as Managing Director at Nycomed Australia, says Takeda and Nycomed are a strong strategic fit, with complementary geographies and product…