From measurement to meaning: redefining modern public relations

Public relations has long been assessed through its outputs: what was published, where it appeared, and how far it travelled. These measures still matter. But in a communications environment shaped by platforms, algorithms and AI-driven discovery, they are no longer sufficient on their own. The question facing PR today is not whether it can generate…

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Celebrating 23 years of strategic health communications at VIVA!

This week VIVA! Communications is celebrating 23 years of driving meaningful, health-focused communications across Australia & APAC & beyond. Over the past year, VIVA! has continued to grow. Weโ€™ve partnered with new clients, expanded our specialist health communications services, & strengthened our global presence as the exclusive Australian partner of Global Health Marketing & Communications…

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๐ŸŒŸWelcoming our newest partner, Infinity Communications! ๐ŸŒŸ

Team VIVA! are thrilled to extend a warm welcome to Infinity Communications, as the newest member of the Global Health Marketing & Communications (GHMC) family, the largest and most robust network of leading independent healthcare agencies worldwide.   Based in Geneva and founded in 2019, Infinity Communications is a women-led agency providing specialist expertise for…

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๐ŸŽ‰ Happy New Year from Team VIVA! ๐ŸŽ‰

  As we welcome 2025, we’re excited to continue our journey in advancing healthcare communications. This year, weโ€™re more committed than ever to making a genuine difference in the medical, pharmaceutical, biotech, community health + wellness & lifestyle sectors through meaningful healthcare storytelling & strategic partnerships. Thank you for playing a role in this exciting…

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