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Getting thrown into the deep end, hoping to swim!
Getting thrown into the deep end, hoping to swim! My first two weeks at VIVA! have shown me some of the specialist skills required to operate in health + wellness public relations. I was thrown into the deep end as my previous communications internships were in consumer-driven environments. By the end of my first day…
Read MoreWill health get a guernsey in the 2013 election?
Health will likely be buried amid the hot button 2013 federal election topics of asylum seekers, carbon tax and the economy, but that has not stopped our peak health and medical bodies stating their arguments for how health should be managed under any incoming government. Issues ranging from PBS drug listings to chronic disease care,…
Read MoreTelling your health story with Instagram
When I first heard the rumblings that yet another mobile social media platform had launched into the market, I was somewhat sceptical. But I have learnt a lot more about Instagram since. I now know that it boasts around 100 million users and after some research, have found that the free, instant photo-sharing app (now…
Read MoreClinical trial spurs search for more Progeria children
To coincide with a new Progeria clinical trial, the campaign to locate more children across the globe living with the rare and fatal rapid-ageing condition has begun. The search is timely, as approximately 40 children from around the world travel to Boston, Massachusetts, in the United States over the next few months to take part…
Read MoreMeasuring PR success
In today’s economic climate most companies are constantly under pressure to justify PR campaigns and programs. One of the reasons is that in some circumstances, it can be hard to document a direct correlation between a PR campaign and a tangible outcome. When a campaign is supported by both marketing and PR initiatives, it can…
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