Health Industry News
From campaigns to change: why strategic communications is health system infrastructure
By Kirsten Bruce, Founder & Owner, VIVA! Communications Awareness does not equate to access. Visibility does not equal system reform. And without strategy, storytelling alone fails to improve health outcomes. In eating disorders – one of Australia’s most complex and high-risk mental health conditions – we’ve reached a pivotal moment. Public understanding is improving. Research…
Read MoreAPAC’s expanding tropical disease risk: Are pharma leaders passing the test?
Across the Asia-Pacific (APAC) region, tropical diseases – neglected tropical diseases (NTDs) and mosquito-borne viruses such as dengue fever, Japanese encephalitis (JE), chikungunya, and Zika virus – are spreading faster than ever, driven by climate change, urbanisation, and unprecedented population mobility. Yet even as outbreaks intensify, attention, preparedness, and sustained communication investment often peak during…
Read MoreMeningococcal disease moves fast – our vaccination strategy must move faster
Meningococcal disease is one of the fastest-moving infections in Australia. It can become fatal within hours.What begins as mild, flu-like symptoms can escalate within 24 to 48 hours into a life-threatening illness. Even with rapid treatment, up to one in ten patients will succumb to the disease. Those that survive often face life-changing complications, including…
Read MoreCervical cancer elimination is no longer a scientific challenge – it’s a communications one
Australia is widely recognised as a global leader in the effort to eliminate cervical cancer as a public health issue. The science is robust, the HPV vaccine is highly effective, and national policy settings are among the strongest in the world. On paper, success appears inevitable. Yet progress is slowing. Not because the science has…
Read MoreWomen’s Health Week 2025: Say Yes to You
Jean Hailes Women’s Health Week (September 1-5, 2025) focuses on one simple, but powerful message: empowering women & gender-diverse people to put their health first. At VIVA! Communications, we’ve seen firsthand how important these conversations are. Through our recent work on PMS & period pain, we’ve witnessed how raising awareness &encouraging open dialogue can make…
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