Memory loss isn’t “normal”: closing Australia’s Alzheimer’s diagnosis gap

Australia is entering a new era of ageing. By 2026, life expectancy is projected to reach 84.3 years – among the highest worldwide. But longevity comes with urgency: dementia, including Alzheimer’s disease, is now Australia’s leading cause of death, accounting for 9.4% of all fatalities. More than 446,000 Australians are currently living with dementia –…

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1 billion seniors by 2050: driving innovation in Pharma, Medtech & Biotech across APAC

Asia-Pacific (APAC) is on the cusp of an unprecedented demographic shift. Currently, an estimated 503 million people aged 65 or over – around 60% of the world’s older population – live in the region. By 2050, that number is projected to approach one billion, presenting both enormous societal challenges and significant opportunities for healthcare innovation.…

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🌟Welcoming our newest partner, Infinity Communications! 🌟

Team VIVA! are thrilled to extend a warm welcome to Infinity Communications, as the newest member of the Global Health Marketing & Communications (GHMC) family, the largest and most robust network of leading independent healthcare agencies worldwide.   Based in Geneva and founded in 2019, Infinity Communications is a women-led agency providing specialist expertise for…

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