Leading experts will this Friday (September 30) deliver a startling wake-up call on the appalling state of our nation’s bone health, with almost one-in-three Australians living with brittle bones, and many unaware of the risk factors, according to two independent studies.

New findings from the Geelong Osteoporosis Study, just published in the Medical Journal of Australia, demonstrate the magnitude of Australians living with osteoporosis and its potential precursor, osteopaenia.

A separate Osteoporosis Australia GP and Consumer Tracking Study will reveal how poorly bone health ranks on the public’s agenda, and the insufficient attention it receives from healthcare professionals in general practice.

According to Associate Professor Julie Pasco, Geelong Osteoporosis Study co-author: “This study re-enforces what we know about osteoporosis – it’s a disease that needs greater awareness.”

Click here to download the media kit:

• MEDIA ALERT – Australian research revealing the truth about our bones -EMBARGOED SEPT 30 2011
• CONSUMER MEDIA RELEASE – Australian research reveals truth about our bones – EMBARGOED SEPT 30 2011
• BACKGROUNDER – About osteoporosis & osteopaenia – EMBARGOED SEPT 30 2011
• PROFILE – A Prof Julie Pasco – EMBARGOED SEPTEMBER 30 2011
• PROFILE – A Prof Mark Kotowicz – EMBARGOED SEPTEMBER 30 2011
• PROFILE – Prof Markus Seibel – EMBARGOED SEPTEMBER 30 2011
• PROFILE – Linzi Smith – EMBARGOED SEPTEMBER 30 2011
• PROFILE – Kathy Divine – EMBARGOED SEPTEMBER 30 2011
• PROFILE – Felicity Doherty – EMBARGOED SEPT 30 2011