This week (June 11-17) marks the Australian Red Cross National Blood Donor Week 2017 and Australians are being urged to donate blood twice a year to generate a near-endless blood supply.

Speaking with Hot FM on QLD’s Sunshine Coast, Australian Red Cross spokesperson, Jennifer Campbell Case explained only a small number of Australian’s regularly donate blood but more need to do so, to ultimately save lives.

This week the Australian Red Cross is celebrating “Australia’s true bloody legends” who provided blood donations last year.

“During National Blood Donor Week 2017, we’re celebrating Australia’s true ‘bloody legends’: blood donors,” the Australian Red Cross said.

“Australia has nearly half a million generous volunteer blood donors. Last year, they gave an incredible 1.3 million donations. As each donation has the potential to save three lives, that’s up to four million lives saved.”

Further to this, the blood service provider announced yesterday (June 14, 2017) that it has renewed a $110 million aid deal with the International Red Cross over four years, designed to assist civilians who fled war zones, as well as those who chose to stay.

To become a ‘bloody legend’ this week, head to, or donate at your closest Australian Red Cross Donation Clinic.