Posts by VIVA! Communications
From control to connection: how healthcare communications has evolved
Merely two decades ago, health communications prioritised control. Today, it’s about connection. Organisations that recognise this shift are well-positioned to earn trust and engage professionals, patients, and communities. In the mid-2000s, the media release was king. Healthcare communications primarily revolved around product announcements, regulatory approvals (PBS listings and TGA announcements), funding updates, and clinical milestones.…
Read MoreFrom measurement to meaning: redefining modern public relations
Public relations has long been assessed through its outputs: what was published, where it appeared, and how far it travelled. These measures still matter. But in a communications environment shaped by platforms, algorithms and AI-driven discovery, they are no longer sufficient on their own. The question facing PR today is not whether it can generate…
Read MoreMeningococcal disease moves fast – our vaccination strategy must move faster
Meningococcal disease is one of the fastest-moving infections in Australia. It can become fatal within hours.What begins as mild, flu-like symptoms can escalate within 24 to 48 hours into a life-threatening illness. Even with rapid treatment, up to one in ten patients will succumb to the disease. Those that survive often face life-changing complications, including…
Read MoreCervical cancer elimination is no longer a scientific challenge – it’s a communications one
Australia is widely recognised as a global leader in the effort to eliminate cervical cancer as a public health issue. The science is robust, the HPV vaccine is highly effective, and national policy settings are among the strongest in the world. On paper, success appears inevitable. Yet progress is slowing. Not because the science has…
Read MoreWomen’s Health Week 2025: Say Yes to You
Jean Hailes Women’s Health Week (September 1-5, 2025) focuses on one simple, but powerful message: empowering women & gender-diverse people to put their health first. At VIVA! Communications, we’ve seen firsthand how important these conversations are. Through our recent work on PMS & period pain, we’ve witnessed how raising awareness &encouraging open dialogue can make…
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