Originator manufacturers bracing for further PBS price cuts

The ongoing price disclosure system brokered by Medicines Australia and the Government will see another 13 medicines attract significant price cuts ranging from 11 to 77 per cent from August 1 this year. The medication price cuts are in addition to the broadbrush $1.9 billion in PBS savings that constitute the Memorandum of Understanding (MoU)…

VIVA! on location – Western Australia

Join VIVA! team members Kirsten Bruce & Denise Vrontas as they take you on a tour of Yke’s Bornholm residence in regional WA. Yke is living with complex Parkinson’s & is managing his disease effectively, which allows him to enjoy a full, active lifestyle. Check out the video below: On location with VIVA! from VIVA!…

VIVA! Communications welcomes new member to its award-winning team

We are thrilled to announce the appointment of Abbey Flanagan as Account Associate to Team VIVA! “I developed a passion for health and wellness communication while studying Journalism (notably health reporting) and completing an internship at the Australian Doctor Magazine. “Working part-time for one of Adelaide’s largest General Practices for four years further consolidated my…

Communications in times of cost-effectiveness

VIVA! principal Kirsten Bruce contributed the following article to Health Radar, a quarterly publication on current trends in the health communication industry. Health Radar is published by our GLOBALHealthPR partners from Germany fischerAppelt. In Australia, the price of pharmaceutical products is determined by negotiations between the Federal Government’s Pharmaceutical Benefits Pricing Authority (PBPA) and the pharmaceutical supplier. Pharmaceutical companies…

The Journal of Health Communication Celebrates 100 Issues – What’s Next?

Ken Rabin, PhD, celebrates the Journal of Health Communication’s century and envisages the next 100 issues . Dr Rabin is Director of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, of which VIVA! Communications is the exclusive Australian partner. Milestones matter, and achieving a century of anything is…

High tea treat for Kirsty’s birthday

“Better late than never” was certainly the catch phrase today as Team VIVA! held belated birthday celebrations for Account Executive, Kirsty. We didn’t have to venture far from our new office at Middle Head to enjoy a wonderful lunch at The Tea Room Gunners’ Barracks. From the historic venue – which has had many uses…

Laurie makes a splash with Team VIVA!

Team VIVA! had the pleasure of working with Olympic and World Champion swim coach, Laurie Lawrence at a national nursing conference on the Gold Coast today (Friday, March 2, 2012) to call upon the Government to fund a national network of community-based Parkinson’s nurse specialists. Lawrence lent his voice to the call in support of…

Child sexual behaviours – Is this normal?

“My 13-year-old son spends a lot of time in his bedroom with the door shut.” “My teenager is texting revealing photos of herself to her boyfriend.” “My son, 8, masturbates at school, often exposing himself to others.” Is this normal? Family Planning Queensland’s revolutionary book, Is This Normal? Understanding your child’s sexual behaviour, released today…

Understanding children’s sexual behaviour

  A revolutionary book – to be launched on Tuesday, February 7, 2012 – is set to shed light on child sexual behaviours and help parents and carers guide healthy sexual development. Published by Family Planning Queensland (FPQ), the book is a practical, must-read for every parent and professional working with children.

New health news website embracing digital age

Team VIVA! welcomes the introduction of a new daily, breaking news and opinion website focused on Australia’s health system. Health Reporter, backed by a team of experienced journalists and health industry professionals, stemmed from the belief by its owners that Australia’s health system is important and large enough to have its own daily online news…