The National Warner Chilcott (WCRx) team’s regional managers, led by Rob Dickerson (centre), celebrate their second ‘holy grail’ at the 2011 PRIME Awards.

Team VIVA! are thrilled to be rubbing shoulders with the pharmaceutical industry’s number one sales force, the National Warner Chilcott (WCRx) team.

The WCRx team’s bold ambition “to be the team the industry aspires to be” saw them clinch the pharmaceutical “holy grail” for the second consecutive year when they were announced as ‘Sales Team of the Year’ at the 2011 PRIME Awards.

The contract sales team, employed by Invida, prides itself on its unique, spirited culture and sales management philosophies, and is led by internationally-acclaimed sales mastermind, Rob Dickerson.

According to Mr Rob Dickerson, Asia-Pacific and Marketing Manager for Warner Chilcott and Invida, the WCRx team’s second prestigious PRIME Award reflects the dedication and commitment of individual team members and their superb, collective performance.

“To be recognised at the Australian pharmaceutical industry’s most prestigious award ceremony for two consecutive years is quite overwhelming,” Mr Dickerson said. “It is unique for a team to win this coveted award twice and I’m incredibly proud. It really is the ‘holy grail’ of our industry.”

The WCRx team achieved their remarkable double win by demonstrating unparalleled customer focus, industry understanding and sales abilities, including elevating Pfizer’s Lipitor share of voice into a market leadership position last year.

“The WCRx team is considered the most knowledgeable representative team by their customers, according to Cegedim data,” Mr Dickerson said. “I do feel very blessed to work with a team that’s dedicated to helping better people’s quality of life. There are just so many inspirational people within the team. It makes me very proud to work alongside them.”

Mr Dickerson and the team’s managers literally work alongside their sales representatives, averaging about 110 days per year in the field, which is far more than the industry average.

Since their win late last month, Mr Dickerson said he has been inundated with people enquiring about the team’s secrets for success.

“The culture at WCRx is our secret ingredient. Managers need to appreciate the important role a positive team culture plays,” he said. “Great care is taken with the recruitment of new team members and much work is done throughout the on-boarding program, and qualifying period, to ensure new staff are committed to the greater good of the team objectives.

“The management team also receive ongoing training with innovative programs such as ‘The Ministry of Management’ to ensure they continue to cultivate a strong, positive culture. Each team member is responsible for preserving and continuing our team’s culture. The culture of our team is crucial to its performance and its culture directly correlates to the core values of our team.”

For more information about Warner Chilcott and Invida visit and

To coordinate an interview with Mr Rob Dickerson, contact Kirsty Noffke or Mahsa Lotfizadeh from VIVA! Communications on 02 9884 9100.