Posts Tagged ‘PR’
Mummy blogs best
Forget about journalists, it’s bloggers that PR companies need to cultivate nowadays. As mentioned in past VIVA! blogs, journalists – especially health journalists – as we know them are a dying breed with the shrinking newsroom. This has helped pave the way for the rise of the ‘blogger’. Bloggers are not a particularly new phenomenon. The…
Read MorePR hits its straps in a changed science and health news environment
The general contraction of media and journalism has led to the loss of hundreds, if not thousands of journalists and it’s a continuing trend. This haemorrhaging of writers worldwide has been particularly brutal in science and health journalism. Conversely there is now more pressure for journalists to create more ‘news’ content than ever. So as…
Read More2013 Digital Pharma Seminar
Thanks to everyone who attended, presented and supported our 2013 Digital Pharma Seminar, held in Sydney yesterday. Our annual seminar, which we co-host with Princeton Digital, drew a crowd of more than 100 people with an interest in digital health communication. The seminar – now in its second year – welcomed delegates from various health…
Read MoreVIVA! appoints director of healthcare
Award winning specialist health + wellness PR agency, VIVA! Communications, is pleased to announce the appointment of a highly experienced health PR practitioner, Melissa Chlad, to the position of Director, commencing February 11, 2012. Melissa has held senior roles in global public relations agencies in London and Sydney. Most recently, she was practice director, health…
Read MoreTeam VIVA! attends the 2012 World PR Forum – Melbourne, Australia, November 18 – 20
Communication Without Borders was this year’s theme for the 7th biennial World PR Forum, held for the first time in Australia. Featuring 800 delegates representing 29 countries, this year’s conference was the largest and arguably, most successful ever, with #WPRF becoming the number one trending topic in Australia. This year’s program included a stellar line-up…
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