Twittersphere embraces 2012 Digital Pharma Seminar

By Team VIVA! | August 9, 2012

Thank you to everyone who supported the 2012 Digital Pharma Seminar, hosted by Princeton Digital and VIVA! Communications, held in Sydney yesterday. VIVA! coordinated the social media activities in the lead up to, and during the Seminar in Sydney, including producing real-time online updates and posting our exclusive speaker interviews. Delegates from diverse backgrounds in…

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5 myths of giant PR firms

By Team VIVA! | July 10, 2012

Earlier this week, two leading independent PR agencies, including our US-based GlobalHealthPR partner, Spectrum, took the time to review some of the advantages and myths of working with multinational PR firms versus small to mid-size independent agencies. According to Spectrum President, John J. Seng and Pollock Communications President, Louise Pollock, one of the most common…

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Communications in times of cost-effectiveness

By Team VIVA! | April 12, 2012

VIVA! principal Kirsten Bruce contributed the following article to Health Radar, a quarterly publication on current trends in the health communication industry. Health Radar is published by our GLOBALHealthPR partners from Germany fischerAppelt. In Australia, the price of pharmaceutical products is determined by negotiations between the Federal Government’s Pharmaceutical Benefits Pricing Authority (PBPA) and the pharmaceutical supplier. Pharmaceutical companies…

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The Journal of Health Communication Celebrates 100 Issues – What’s Next?

By Team VIVA! | March 26, 2012

Ken Rabin, PhD, celebrates the Journal of Health Communication’s century and envisages the next 100 issues . Dr Rabin is Director of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, of which VIVA! Communications is the exclusive Australian partner. Milestones matter, and achieving a century of anything is…

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