Using digital technology in sales detailing

By Team VIVA! | August 6, 2012 |

Want to learn how to engage your customers and reap the benefits from e-Detailing? E-Marketing specialist, Matthew Martin, Boehringer Ingelheim will shed light on the topic at the 2012 Digital Pharma Seminar in Sydney this Wednesday.  “Digital technology has become integral to the healthcare conversation, presenting opportunities for sharing, developing and educating. “My presentation will…

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Highlights from day 2 – Digital Pharma Marketing Australia Conference

By Team VIVA! | November 29, 2011 |

Sanofi’s Will Collie says digital is not the strategy – strategy is to apply digital to your marketing mix Sanofi product manager Andrew Moore opened day two of the Digital Pharma conference with a case study on how pharmaceutical marketers are looking towards social networks for insight. Andrew rebuked popular myths and phobias surrounding social…

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DigiPharm 2011 special series: Does your agency need a health check?

By Team VIVA! | November 28, 2011

If this year’s DigiPharma Sydney conference is any indicator, pharmaceutical companies across Australia are embracing the digital revolution. Whether it be patient interaction via a Facebook page or using an iPad to inform healthcare professionals about emerging health solutions, there’s no doubt that our healthcare industry is exploring the use of digital and social media…

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3 key takeaways from DigiPharm Sydney – DAY ONE

By Team VIVA! | November 28, 2011

As the first day of the inaugural Digital Pharma Marketing Australia 2011 conference draws to a close, VIVA! presents our readers with a recap of presentation highlights and top tips for developing digital health campaigns. Panel members, Cathy Withers from iNova Pharmaceuticals, Maria McManus from Roche Pharmaceuticals and Peter Stephenson from MSD Australia, discuss digital…

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