More commendations for Team VIVA!
VIVA! clinches two awards at the 2013 PRIA Golden Target Awards. This week marked another exciting week for Team VIVA! We clinched two ‘Commended’ awards in the highly coveted national Public Relations Institute of Australia (PRIA) Golden Target Awards held during the National Conference from November 17-19, 2013 at the Adelaide Convention Centre, South Australia.…
Healthcare marketers to benefit from new industry guidelines on social media use
New guidelines intended to increase confidence in connecting brands and health information with social media audiences The Australian Self Medication Industry (ASMI) will launch new industry social media guidelines at its annual conference in Sydney today, to help guide non-- prescription healthcare marketers to continue to engage with audiences in the new media in a…
Melbourne Cup – The day that stops a nation
Held each year on the first Tuesday in November, Melbourne Cup is followed by millions of people across Australia and many more worldwide. With Kirsten Bruce, Founder of VIVA! Communications, and Paul Jans, VIVA! Communications Managing Director, being from VIC, Team VIVA! celebrated in true Melbourne Cup style on the day marking the race that…
Growing Australian waistline prompts calls for obesity disease status
Australia ranks among the world’s most obese nations Obesity is the single biggest threat to public health in Australia, with 14 million Australians either overweight or obese, sparking calls for a disease classification. Given obesity has overtaken smoking as the leading cause of premature death and illness in Australia, public health experts are calling for…
Industry edging closer to first-ever social media guidelines
With social media pervading every aspect of our lives, the Australian Self Medication Industry (ASMI) has recently put its industry- first, draft Social Media Guidelines up for public consultation. The guidelines are expected to play an important role in helping all manufacturers of consumer healthcare products manage social media responsibly to ensure consumers are able to access…
Bushfires prompting urgent health alerts
Years of built up leaf litter, high temperatures and fierce winds have conspired to create the worst bushfires in New South Wales in more than a decade. The number of homes lost is estimated to be in the hundreds in the Blue Mountains region alone. On the Central Coast and near Newcastle homes have also…
Goal-setting your way to Olympic gold
If you’re seeking an inspiring story of personal transformation through creative goal-setting and sheer resilience, then look no further than Kerri Pottharst. The three-time Olympian, Sydney 2000 Olympic Gold Medallist, and President of the Beach Volleyball Commission, has many valuable tips on how to prepare mentally and physically for a sporting event through personal motivation…
Mental Health Week helping Australians ‘unfriend’ anxiety
As part of Mental Health Week (October 6-13, 2013), Australians are being asked to unfriend anxiety. Three million Australians are living with depression or anxiety. In fact, one-in-four of us experience anxiety. Research shows the number of Australian adults who report experiencing anxiety, has grown almost 40 per cent in the past four years. Anxiety…
A disturbing rise in baby boomer and child drownings
The Royal Life Saving Society this week reported a significant increase in drowning deaths last year, with 114 of the 291 deaths occurring in the over-55s. This figure recorded is the highest in a decade for babyboomers, who now account for more than a third of the total drowning deaths. According to Chief Executive of…
Corin Australia and Optimized Ortho enter exclusive partnership
An Australian-owned medical technology company and a global manufacturer and supplier of orthopaedic implants have just entered into an exclusive partnership for their total hip replacement products in Australia and New Zealand. The Australian-based Optimized Ortho and UK-founded Corin launched their innovative delivery platform for hip replacement products at the Australian Orthopaedic Association’s Annual Scientific…