Social Media + Pharma
Health & Wellness PR, more than numbers
This post has been adapted from one that originally featured on the blog of Aurora, VIVA! Communication’s Global Health PR partner in the UK. Reporting the facts and figures of new data is all very well, but what does it really mean? The perspective of the person actually affected by the news can convey the…
Read MoreTeam VIVA! is heading to ‘Healthivate’ – the bloggers conference
Tomorrow (Saturday, March 3), VIVA! consultants, Abbey and Pernille, are heading to an inaugural health and wellbeing bloggers conference to glean insights on how blogging can help shape public opinion. The Sydney conference will focus on the evolution of blogging as a cornerstone to building public reputation and leveraging community engagement, incorporating the following topics:…
Read MoreDoes your brand have an online reputation?
If a tree falls in a forest and no one is around to hear it, does it make a sound? The philosophical question will lead you to consider aspects of observation and reality. Is reality only what you observe, or does a separate reality exist beyond your cognition? The point is, does it matter to you…
Read MoreBuilding a digital roadmap
Want to define the direction of your digital communications strategy? Social Business Strategist and author of Servant of Chaos – a leading Australian marketing blog – Gavin Heaton, will shed light on where pharma companies should start when planning their digital roadmap at the 2012 Digital Pharma Seminar in Melbourne this Thursday, 16 August, 2012.…
Read MoreTwittersphere embraces 2012 Digital Pharma Seminar
Thank you to everyone who supported the 2012 Digital Pharma Seminar, hosted by Princeton Digital and VIVA! Communications, held in Sydney yesterday. VIVA! coordinated the social media activities in the lead up to, and during the Seminar in Sydney, including producing real-time online updates and posting our exclusive speaker interviews. Delegates from diverse backgrounds in…
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