Social Media
2013 Digital Pharma Seminar
Thanks to everyone who attended, presented and supported our 2013 Digital Pharma Seminar, held in Sydney yesterday. Our annual seminar, which we co-host with Princeton Digital, drew a crowd of more than 100 people with an interest in digital health communication. The seminar – now in its second year – welcomed delegates from various health…
Read MoreHealth & Wellness PR, more than numbers
This post has been adapted from one that originally featured on the blog of Aurora, VIVA! Communication’s Global Health PR partner in the UK. Reporting the facts and figures of new data is all very well, but what does it really mean? The perspective of the person actually affected by the news can convey the…
Read MoreTeam VIVA! is heading to ‘Healthivate’ – the bloggers conference
Tomorrow (Saturday, March 3), VIVA! consultants, Abbey and Pernille, are heading to an inaugural health and wellbeing bloggers conference to glean insights on how blogging can help shape public opinion. The Sydney conference will focus on the evolution of blogging as a cornerstone to building public reputation and leveraging community engagement, incorporating the following topics:…
Read MoreDoes your brand have an online reputation?
If a tree falls in a forest and no one is around to hear it, does it make a sound? The philosophical question will lead you to consider aspects of observation and reality. Is reality only what you observe, or does a separate reality exist beyond your cognition? The point is, does it matter to you…
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