Social Media
Telling your health story with Instagram
When I first heard the rumblings that yet another mobile social media platform had launched into the market, I was somewhat sceptical. But I have learnt a lot more about Instagram since. I now know that it boasts around 100 million users and after some research, have found that the free, instant photo-sharing app (now…
Read MoreHealthcare providers and patients come together online
Following on from last week’s blog about good tweeting, VIVA! Communications thought we’d continue the discussion about healthcare and social media. We stumbled on an article from online publication, thesocialmediahat.com in which they cited some research undertaken by editors at a US health administration education institution into healthcare and social media. What they found was…
Read MoreVIVA! Guide to Good Tweeting
Twitter has become the social media ‘tool’ of choice for the business world and this is understandable considering its worldwide appeal. In Australia alone as at June 2013 there were 2,167,849 active Australian Twitter users according to Socialmedianews.com.au. The platform has become a huge resource and knowledge-sharing hub for all types of businesses and professionals…
Read MoreTips for setting up a successful blog
Earlier this year, VIVA staff attended a bloggers conference and overheard a great comment describing blogs as the modern-day back fence – a place to share information with your local community and be inspired by another’s way of life. We thought it was a great metaphor – even though we don’t interact much with our physical…
Read MoreFrom corporate responsibility to corporate sociability
Think back a few years and the buzz word of the business world was CSR (corporate social responsibility). In 2012, sustainability was on everyone’s agenda, but this year there’s been an apparent shift to sociability. Sociability relates to an organisation’s online presence and its level of online social engagement. It’s seen as a way of…
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