Health Research & Education
Annual flu vaccination now available – March 15, 2013
We should be bracing for epidemic levels of flu infection this winter, according to influenza experts, who kicked-off their annual seasonal influenza vaccine campaign today. “The flu virus struck hard and early in the northern hemisphere winter and has spread quickly,” warned Dr Alan Hampson, Chairman of the Influenza Specialist Group (ISG). “While the timing…
Read MoreHealth & Wellness PR, more than numbers
This post has been adapted from one that originally featured on the blog of Aurora, VIVA! Communication’s Global Health PR partner in the UK. Reporting the facts and figures of new data is all very well, but what does it really mean? The perspective of the person actually affected by the news can convey the…
Read MoreA successful cocktail for long-term behavioural changes
It’s Friday afternoon and your office may be warming up for the weekend with a couple of drinks. This month, however, fewer colleagues than usual will be heading to the pub with you, as many Australians participate in Febfast. Febfast is a national health and fundraising initiative that challenges people to give up the booze…
Read MoreTackling a Weighty Issue: VIVA! and GLOBALHealth PR Alarmed by Childhood Obesity Findings
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organisations connect with their target audiences. On a global scale, there is enormous potential to make an impact through digital technologies. However, it is necessary to understand who is saying what, and where the conversations – or lack…
Read MoreExperts urging at-risk Australians to vaccinate against life-threatening infection
The Australian Lung Foundation is encouraging Australians to protect their lungs this Pneumonia Awareness Week (July 2 – 8, 2012) by increasing awareness of pneumococcal pneumonia, an often fatal lung infection. Pneumonia Awareness Week aims to heighten community awareness and understanding of one of the top 10 contributing causes of deaths in Australia, which claims…
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