Annual flu vaccination now available – March 15, 2013

We should be bracing for epidemic levels of flu infection this winter, according to influenza experts, who kicked-off their annual seasonal influenza vaccine campaign today. “The flu virus struck hard and early in the northern hemisphere winter and has spread quickly,” warned Dr Alan Hampson, Chairman of the Influenza Specialist Group (ISG). “While the timing…

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Health & Wellness PR, more than numbers

This post has been adapted from one that originally featured on the blog of Aurora, VIVA! Communication’s Global Health PR partner in the UK. Reporting the facts and figures of new data is all very well, but what does it really mean? The perspective of the person actually affected by the news can convey the…

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A successful cocktail for long-term behavioural changes

It’s Friday afternoon and your office may be warming up for the weekend with a couple of drinks. This month, however, fewer colleagues than usual will be heading to the pub with you, as many Australians participate in Febfast. Febfast is a national health and fundraising initiative that challenges people to give up the booze…

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