Health PR
Health & Wellness PR, more than numbers
This post has been adapted from one that originally featured on the blog of Aurora, VIVA! Communication’s Global Health PR partner in the UK. Reporting the facts and figures of new data is all very well, but what does it really mean? The perspective of the person actually affected by the news can convey the…
Read MoreTeam VIVA! is heading to ‘Healthivate’ – the bloggers conference
Tomorrow (Saturday, March 3), VIVA! consultants, Abbey and Pernille, are heading to an inaugural health and wellbeing bloggers conference to glean insights on how blogging can help shape public opinion. The Sydney conference will focus on the evolution of blogging as a cornerstone to building public reputation and leveraging community engagement, incorporating the following topics:…
Read MoreA successful cocktail for long-term behavioural changes
It’s Friday afternoon and your office may be warming up for the weekend with a couple of drinks. This month, however, fewer colleagues than usual will be heading to the pub with you, as many Australians participate in Febfast. Febfast is a national health and fundraising initiative that challenges people to give up the booze…
Read MoreVIVA!’s US partner comments on the Lance Armstrong controversy in CNN interview
VIVA’S PR partner in the US, Spectrum Science, worked with Lance Armstrong for five years during his Tour de France victory days. In the lead up to Armstrong’s Oprah interview today, Spectrum’s President, John Seng, voiced his opinion on the matter via CNN. John raised a timely point in questioning whether the PR industry really needs famous…
Read MoreTeam VIVA! attends the 2012 World PR Forum – Melbourne, Australia, November 18 – 20
Communication Without Borders was this year’s theme for the 7th biennial World PR Forum, held for the first time in Australia. Featuring 800 delegates representing 29 countries, this year’s conference was the largest and arguably, most successful ever, with #WPRF becoming the number one trending topic in Australia. This year’s program included a stellar line-up…
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