Health PR
From measurement to meaning: redefining modern public relations
Public relations has long been assessed through its outputs: what was published, where it appeared, and how far it travelled. These measures still matter. But in a communications environment shaped by platforms, algorithms and AI-driven discovery, they are no longer sufficient on their own. The question facing PR today is not whether it can generate…
Read MoreGHMC healthcare network expands into South Korea, strengthening APAC footprint
July 16, 2025 Global Health Marketing & Communications (GHMC), which VIVA! Communications represents exclusively in Australia, today announced the addition of South Korean agency, PR Bom, to its global network. The agency is set to strengthen the footprint of GHMC – the largest & most robust partnership of independent healthcare agencies worldwide – in the…
Read More💛 March into Yellow: raising awareness for endometriosis 💛
This month (March) represents ‘March into Yellow’ Endometriosis Awareness Month, which sheds light on this debilitating female health condition. 💛⭐ And today (March 28, 2026) marks ‘Endo Giving Day’ – a time to take action for those living with endometriosis. Endometriosis Australia will match every donation made to their organisation today,…
Read MoreLiving with Anxiety study
VIVA! Communications joined forces with researchers from QIMR Berghofer & the Sydney Brain & Mind Centre to launch the Living with Anxiety (LwA) study. The Aussie researchers are calling for 5,000 adult volunteers (aged 18+ years) diagnosed with, or treated for anxiety, for their groundbreaking anxiety disorders study. Anxiety disorders affect 3.4 million…
Read More🌸 Happy International Women’s Day 2025 🌸
Saturday March 8, 2025 marks International Women’s Day 2025 – a day in which we celebrate every woman worldwide who helps to shape & inspire lives.🌏🌟 In 1908, 15,000 women in New York protested for better pay,…
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