Health Industry News
Communications in times of cost-effectiveness
VIVA! principal Kirsten Bruce contributed the following article to Health Radar, a quarterly publication on current trends in the health communication industry. Health Radar is published by our GLOBALHealthPR partners from Germany fischerAppelt. In Australia, the price of pharmaceutical products is determined by negotiations between the Federal Government’s Pharmaceutical Benefits Pricing Authority (PBPA) and the pharmaceutical supplier. Pharmaceutical companies…
Read MoreThe Journal of Health Communication Celebrates 100 Issues – What’s Next?
Ken Rabin, PhD, celebrates the Journal of Health Communication’s century and envisages the next 100 issues . Dr Rabin is Director of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, of which VIVA! Communications is the exclusive Australian partner. Milestones matter, and achieving a century of anything is…
Read MoreNew health news website embracing digital age
Team VIVA! welcomes the introduction of a new daily, breaking news and opinion website focused on Australia’s health system. Health Reporter, backed by a team of experienced journalists and health industry professionals, stemmed from the belief by its owners that Australia’s health system is important and large enough to have its own daily online news…
Read MoreDigiPharm 2011 special series: digital agency vs professional health communications
VIVA! catches up with DigiPharm Australia 2011 speaker, Will Collie, Senior Manager of External Affairs, Sanofi Australia & New Zealand The whole premise of social media is about engaging people and promoting two-way dialogue, which is what PR and communications professionals have been doing well for years, says Sanofi Australia & New Zealand’s Will Collie.…
Read MoreExperts to lay foundations for strong bones at World Osteoporosis Day Summit
Health and exercise experts, government representatives and consumer groups will meet in Sydney this Thursday, October 20 – World Osteoporosis Day – to set clear recommendations on calcium, vitamin D and exercise required to prevent brittle bones. Osteoporosis Australia’s national Building Healthy Bones Throughout Life Summit will produce best practice recommendations for preventing osteoporosis, for…
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