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Corin Australia and Optimized Ortho enter exclusive partnership
An Australian-owned medical technology company and a global manufacturer and supplier of orthopaedic implants have just entered into an exclusive partnership for their total hip replacement products in Australia and New Zealand. The Australian-based Optimized Ortho and UK-founded Corin launched their innovative delivery platform for hip replacement products at the Australian Orthopaedic Association’s Annual Scientific…
Read MoreVIVA! Communications clinches best PR Campaign at premier pharmaceutical industry event
Last week we were honoured at the peak pharmaceutical industry ‘PRIME Awards’ with a highly-coveted Public Relations accolade. Together with our client, bioCSL, we won the best ‘PR Campaign’ award for our highly innovative and integrated travel vaccines communications campaign entitled ‘Urging globetrotters, health professionals and travel consultants to prioritise travel health.’ We also featured…
Read MoreVictory for VIVA!
Team VIVA! wins PR campaign of the year at 2012 PRIME Awards VIVA! Communications, together with client, CSL Biotherapies, clinched PR Campaign of the Year at the highly prestigious 2012 PRIME Awards held at The Westin Hotel, Sydney on Thursday, September 20. The PRIME judging panel rated our campaign, ‘Protecting Against Pneumococcal Pneumonia,’ the “stand-out”…
Read MoreTackling a Weighty Issue: VIVA! and GLOBALHealth PR Alarmed by Childhood Obesity Findings
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organisations connect with their target audiences. On a global scale, there is enormous potential to make an impact through digital technologies. However, it is necessary to understand who is saying what, and where the conversations – or lack…
Read MoreBuilding a digital roadmap
Want to define the direction of your digital communications strategy? Social Business Strategist and author of Servant of Chaos – a leading Australian marketing blog – Gavin Heaton, will shed light on where pharma companies should start when planning their digital roadmap at the 2012 Digital Pharma Seminar in Melbourne this Thursday, 16 August, 2012.…
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